Growing careers with clarity, confidence and intention
I help you step into the spotlight — clarifying your strengths, your direction, and what’s next. From emerging professionals to experienced leaders navigating their next move, we’ll illuminate a path that feels aligned, intentional, and true to you.
Who am I? What do I want to do? How do I talk about my accomplishments with confidence?
Sometimes, the hardest story to tell is your own.
That’s where I come in.
Whether you’re an emerging professional or a seasoned leader, navigating a career change — or even a career pause — is easier with a trusted partner in your corner.
As an ICF-certified career coach, I help you step into the spotlight — clarifying your strengths, uncovering what makes you unique, and shaping a clear strategy so you can lead with your story.
From leadership coaching for executives to interview preparation, from tactical strategies for advancement to full career transitions, I’m your thought partner as you navigate what’s next — with clarity, confidence, and intention.
I am based in New York City but accepting remote and virtual clients.
Coaching and Consulting Services
I am an Executive Leadership Coach, specializing in performance coaching for supervisors and communication coaching for executives. I advise on handling leadership changes, reorganizations, teamwork, group dynamics and leadership development for managers. I also act as a thought partner to the C-suite - your private executive career coach.
I am also a Career Coach and work with early to mid-career level professionals ready for their next professional move.
As a Business Consultant, I use my expertise in fashion and apparel merchandising and planning to guide companies to make better decisions around inventory, assortment, supply-chain, tariffs and grow their topline sales.
Ways We Can Work Together
My work spans coaching, consulting, and advisory partnerships — each designed to bring clarity, alignment, and momentum at moments that matter most.
Coaching
Executive and Leadership Coaching
•
Career & Professional Development Coaching
•
Team & Organizational Consulting
•
Advisor and Fractional Head of Talent / Fractional Chief People Officer
•
Workshops & Group Programs
Consulting
Sales Strategy & Growth Consulting
•
Merchandising & Line Planning
•
Planning & Inventory Optimization
•
Brand & Product Strategy
•
Retail & Omnichannel Strategy
•
Organizational & Leadership Consulting
About Me
I am an ICF-certified coach with over 30 years of experience partnering with leading retail and consumer brands, including Steve Madden, Aerosoles, Liz Claiborne, and QVC. My approach combines thoughtful, empathy-based coaching with practical business insight. I work with individuals and organizations navigating moments of growth and transition, helping bring clarity to complexity. My goal is to help clients move forward with confidence — and achieve outcomes they may not have thought possible.
Book a FREE Intro Call
Ready to book your free 15-minute call? Let’s connect for a chance to discuss your goals, my process and to see if we’re a good match for working together.
From My Clients
-
![Man buttoning suit jacket]()
"Working with Alena was invaluable to my job search. Because of her, I got a great job in a field that I'm interested in"
- David
-
![Four women around a table at a networking event]()
“Alena's guidance helped me better articulate my strengths, feel more grounded in my current role, and made networking feel natural instead of intimidating”
-Nina
-
![a hand holding a pen over a notepad]()
"Alena helped me figure out what my strengths were and how to talk about them. After working with her for a few months, I had achieved all of the goals I had set out for myself"
-Meredith
NBA
Deloitte
Client List
Clients I’ve coached have worked at or landed roles at these companies:
NASDAQ
The Skimm
Estée Lauder
Follow me on LinkedIn
Join my mailing list
Sign up to receive my coaching tips and industry insights. Consider this the first step in your new networking journey!